emil.s@contrive.graphics
+46736831836
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Strategy led design for fast moving companies.
As a design strategist, I bridge the gap between strategy conceived and strategy executed. I align the goals of your organization to the needs of your customers - creating exceptional brand experiences.
About
Hi!

My name is Emil and I live south of Stockholm, Sweden.

It's now over 10 years since I discovered Photoshop, I quickly fell in love with the quantity of opportunities that opened. This was Photoshop's first CS variation, in other words, you could not do much in comparison with today's programs. It was not long after I realized that one could make a difference with design - reach out to different personalities and groups depending on how you create various visual elements.

Visual trends come and go, while timeless design prevails. I became captivated with designing for the future - in ways that are meaningful right now. I founded Contrive Graphics in 2016.
While my creative product meets the highest aesthetic standards, I believe the sole purpose of branding is to facilitate the actualization of your strategic marketing objectives. Therefore, my work is not decorative or cosmetic. A disciplined approach brings a strong analytic component to the creative process. In addition to the message my work has to convey, I demand that they also convey a powerful emotional attraction that stems from the very essence of your unique brand personality. This extra dimension increases my creative work to a level of meaning and perspective that is not found in mediocre brands.
Each of the many ways your business expresses itself visually, from business cards to work-wear, and from paycheck to website, serves to define the organization's corporate identity. Each, in its own way, provides connotations of quality that strongly affect the perception of the organization.

Developing a powerful logo and supporting it with a consistent and well-maintained graphical system can provide you with a cost-effective way to ensure that every communication is connected to any other communication. That all expressions of your brand, through the organization's parts, products and services, share a common message. A well-developed and well-executed identity program that spans all applications will create a pre-set quality level, while constantly enhancing your strategic marketing goals.

In addition to this external advantage, a strong brand builds internal benefits. It's no secret that it's easier to sell a brand that you believe in yourself. That is why many successful organizations spend time and effort to 'sell' their brand internally. This term supports the marketing department's continued efforts for consistency in the presentation and contributes to the brand's strength.
The Process

Step One - Strategy

Here we learn more about you, what your goals are and what makes you tick.

We'll then discover who your ideal customer is. What are their ages, likes, values, interests etc. You can’t change the customer, therefore we adapt and build the brand identity to suit them.

Using all this new found knowledge we'll be moving forward and begin the design process.

Step Two - Design

This stage revolves heavily around concepts and ideation.

I then present the best concepts and ideas to you. The design will be put on business cards, signs, shirts, websites etc. This will give us an idea of what it will look like in the real world. It will also give you a feeling of what your brand identity feels like.

In this phase we will also discuss where the project is headed etc., before we head to the final step.

Step Three - Delivery

As part of delivering your new brand identity to you, you will receive a style guide to help you understand how to apply the new identity to maintain brand consistency.

The style guide will document the use of the logo, colors, typography specifications among other things.

As a part of our work together I will help and make sure your identity is applied correctly.
Articles

Logo

A good logo is simple. So simple that everyone can easily perceive and recognize it. It's unique and thoughtful and it says something about the company's business. It usually has 1-3 colors but should also be printed in black and white. It can be presented in both small and large formats without losing quality, ranging from business cards to large outdoor signs.

The identity that the company expresses through different attributes and channels, perceived and interpreted by stakeholders whose perception of the company is called corporate image.
Continue reading

Corporate Identity

Many times, companies fail to convey the correct message in their corporate identity. One common problem is that the company expresses properties that they want or believe, but which are irrelevant to the customer who purchases the service for other reasons. The company simply misses the insight into what the customer is actually interested in.

A company possesses many strengths but in order to be competitive it is important that the company is aware of what in their offer the customer values the highest and what their ultimate strengths are. A well-developed corporate identity serves as a tool for designing similar expressions of the company that reflects its character.
Continue reading

Website

A website allows us to make virtually any information about the company available at a relatively small cost.

Having an attractive, informative and functioning website is a matter of course today for almost every company. But there is a lot to consider when building a website.

And of course a nice well-functioning website strengthens the company's image.
Continue reading
Information

Logo

A good logo is simple. So simple that everyone can easily perceive and recognize it. It's unique and thoughtful and it says something about the company's business. It usually has 1-3 colors but should also be printed in black and white. It can be presented in both small and large formats without losing quality, ranging from business cards to large outdoor signs.

The identity that the company expresses through different attributes and channels, perceived and interpreted by stakeholders whose perception of the company is called corporate image.
Continue reading

Corporate Identity

Many times, companies fail to convey the correct message in their corporate identity. One common problem is that the company expresses properties that they want or believe, but which are irrelevant to the customer who purchases the service for other reasons. The company simply misses the insight into what the customer is actually interested in.

A company possesses many strengths but in order to be competitive it is important that the company is aware of what in their offer the customer values the highest and what their ultimate strengths are. A well-developed corporate identity serves as a tool for designing similar expressions of the company that reflects its character.
Continue reading

Website

A website allows us to make virtually any information about the company available at a relatively small cost.

Having an attractive, informative and functioning website is a matter of course today for almost every company. But there is a lot to consider when building a website.

And of course a nice well-functioning website strengthens the company's image.
Continue reading
Contact
E-mail:
emil.s@contrive.graphics
Phone:
0736 831 836